TLC PRET*TY STORE INTRODUCES A "BUY ONE/GIVE ONE" OFFER FOR MOTHER'S DAY
Purchase a Locket as a Mother's Day Gift, and Another Locket will be Sent to a Bereaved Mom
CARMEL, NY, May 1, 2017 – The greatest love of all is said to be a mother’s love for her child. No matter where life may take her children, a mother will always carry that love wherever she goes. In preparation for Mother’s Day, the Ty Louis Campbell (TLC) Foundation is selling an exclusive “buy one/give one” locket adorned with lines from the E.E. Cummings poem, “I Carry Your Heart With Me.”
This charitable buy one/give one program enables buyers to purchase a locket as a gift for Mother’s Day, knowing that another locket will be sent to a mother somewhere in the U.S. who lost her child to cancer. The buyer will receive a locket along with a beautiful note about the mother who will receive the “give one” locket. At the same time, the bereaved parent will receive the beautiful heart-shaped locket, bearing a photo of her child already inside, accompanied by a copy of the full poem “I Carry Your Heart” by E. E. Cummings. The first line from that poem is also engraved in the heart-shaped locket, which is available in both silver and gold.
Seven children die of cancer every single day in the US alone. PRET*TY store founder, Cindy Campbell, knows this all too well. Since losing her son, Ty, this locket has adorned almost every outfit she wears so she can feel that she "carries his heart" with her wherever she goes.
“I hope this simple gesture will provide comfort to many more bereaved moms like me who have lost children to cancer. I know for me, personally, it is so important to know that my son is remembered. I believe this program will show these moms that their child is being honored by strangers across the country,” said Campbell. “Small gestures such as this provide comfort in knowing our child is gone but not forgotten.”
Some program beneficiairies are selected at random via social media and word of mouth, however donors can also request a specific family to honor. Bereaved moms of childhood cancer are also invited to request a locket via the online form, free-of-charge. As long a mailing address is provided, the locket request can be fulfilled to any bereaved mom that has not already been a program recipient.
PRET*TY is a line of charitable gold jewelry that was inspired by Ty Campbell. A forever five-year-old cancer warrior
who put the “T-Y” in PRET*TY. Gold is the awareness color for childhood cancer and 100% of all proceeds from the
PRET*TY store directly benefit the Ty Louis Campbell Foundation for childhood cancer research.
About the Ty Louis Campbell Foundation
The Ty Louis Campbell (TLC) Foundation funds innovative research specifically geared toward the treatment of the
deadliest childhood cancers (including brain and spinal cord tumors). The organization seeks less toxic, more
effective treatments for children fighting cancer. Visit www.thetlcfoundation.org for more information.